Hey! I’m Frank.
San Francisco Bay Area and photography native. Growing up I was the kid known for being able to name the make and model of anything on the road from about 100 feet with savant level accuracy. Something about visual cues and the details of design have always been a draw to me and this is most greatly expressed to me in vehicles. This has only been enhanced by my love and interest in photography. Not just the aesthetics of a vehicle or it’s design language, but the stories that any particular car carries. I’m a big time believer in the idea of “the ghost in the machine” from an “if these walls could talk” standpoint. Everyone holds a bit of a special place in their heart for their first car or the old sedan that mom had growing up. My first car was a 1965 Plymouth Barracuda and anytime I drive it I get people talking to me about it. Without fail the conversations were about they used to have one, or growing up in the back of one just like it. Not general statements about old cars. Not complements about having a fairly unique vehicle, but people pouring over it due to the tie in it has to their own personal history.
That commentary and those memories are what I love to capture with automotive photography.
Just because you don’t have your favorite item in the world with you on hand doesn’t mean you can’t show it off. I’ve always found that our most charished objects, and especially vehicles, are incredable ways to connect with people. The number of times where I’ve talked about a story about a vehicle that I’ve owned, but not had a decent photo of it to help make that connection is staggering. Photography is an awesome tool here. Photos can show off a car that somebody drives every weekend to illustrate something important in their lives. Photos can be used to tell stories about grandpa’s old truck and the places he went in it. Photos can be used to document a classic car that is sold begrudingly, but celebrated and remembered through meaningful photos. Our connections to objects can sometimes be hard to qualify, and photography is the best way to help tell these stories.